Keywords: Sports centre
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 182–197.
Published: 08 January 2018
..., 2001). Although researchers have explored marketing variables and commitment to relationship in various sectors, few have considered it with regard to sports centers. Another factor that deserves attention regarding sports center marketing strategies is intention to recommend – a word-of-mouth mode...

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