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Keywords: Sports enterprise
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1972–1989.
Published: 29 November 2024
... between perceived CRSM and purchase intentions. Originality/value These findings shed light on the role of gratitude in CRSM and offer practical guidance for sports enterprises in improving their philanthropic marketing strategies. 23 06 2024 13 09 2024 01 11 2024 01 11 2024...
