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Keywords: Sports marketing
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Journal Articles
Sustaining fan attention in professional sport leagues’ off-season: insights from pre-season tours
Open Access
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 23 December 2025
... . Events management Sports marketing Consumer behavior Behavioral psychology Off-season is a crucial period for professional sport teams to rest and prepare for future success (Achen et al., 2018). During this period, teams prioritize player recovery and host fan-oriented events, while...
Journal Articles
Service quality of sports centers and customer loyalty
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 870–879.
Published: 11 September 2017
... quality Sports marketing The sports industry can be classified into sports facility, sports goods, and sports service businesses. According to the 2014 sports industry statistics from the Ministry of Culture, Sports and Tourism, the number of nationwide sports businesses was 92,293, registering...
