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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1864–1879.
Published: 11 November 2021
...Kumar Mukul; Neeraj Pandey; Gordhan K. Saini Purpose This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how...

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