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1-2 of 2
Keywords: Statistical methods
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Journal Articles
Role of logistics strategy, coordination and customer service commitment on Chinese manufacturing firm competitiveness
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1365–1378.
Published: 15 November 2018
... orientation enhances relationships that ultimately can promote the implementation of SCM indirectly through relationship marketing (Soonhong and Mentzer, 2000). Competitive strategy Market orientation Consumer behaviour Statistical methods Collaboration-coordination International logistics...
Journal Articles
Discriminant analysis in export research: an imperative for methodological rigor
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 145–170.
Published: 09 January 2017
... Limited 2017 Emerald Publishing Limited Licensed re-use rights only International marketing Research methods Export marketing Statistical methods This review assesses methodological rigor in the application of a statistical tool in marketing research, in response to the counsel...
