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Keywords: Stereotype content theory
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Journal Articles
Warmth or competence? The effects of cool and cuteness on the perceived quality of digital products
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1880–1904.
Published: 17 November 2021
... quality of digital products is built based on the stereotype content theory. Third, this paper considers individual perception levels on cuteness and cool as the boundaries to conduct further conceptual model. Yafeng Nan is the corresponding author and can be contacted at: 18642936612@163.com...
