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Keywords: Stereotype content theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1880–1904.
Published: 17 November 2021
... quality of digital products is built based on the stereotype content theory. Third, this paper considers individual perception levels on cuteness and cool as the boundaries to conduct further conceptual model. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only...
