Keywords: Store brand
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 922–939.
Published: 17 December 2019
...Chunyu Li; Yongfu He; Ling Peng; Denghua Yuan Purpose Recently, the popularity of store brands has resulted in some manufacturer brands being removed from shelves. The current literature lacks empirical work on the effect of manufacturer brand erosion on consumer assortment perception...

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