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Keywords: Store traffic
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 2–13.
Published: 10 January 2019
... that the sale of fuel had statistically and economically significant effect on retail store traffic and revenue in the short run. However, the effect did not remain significant in the longer run. To explain the dramatic decrease in the effect of the fuel sale, the authors consider the enhanced competition...
