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Keywords: Strategic alliance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 559–574.
Published: 13 March 2019
...Yung-Heng Lee; Min-Ren Yan Purpose The purpose of this paper is to identify the factors influencing bargaining decisions and systematically develop a framework to support collaborative innovation within a strategic alliance. This framework can help companies resolve bargaining problems...
