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Keywords: Strategic brushing
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Journal Articles
Fake it till you make it – the incentive of “brushing orders” in competition
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1396–1413.
Published: 15 August 2025
... orders”. This work aims to analyze the incentive of firms’ strategical brushing behaviors in competition. Design/methodology/approach This paper established a two-period game theory based on a Hotelling model and derived the equilibrium solutions of a homogenous competition in three competition...
