... to successful strategic decision making in emerging markets. Thus, the purpose of this paper is to examine the usage of conventional strategic marketing practice, as it relates to developed markets, within groups of higher- and lower- performing manufacturers in the emerging market of India, comparing...

...Roger Brooksbank; Zahed Subhan; Ronald Garland; Scott Rader Purpose – On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised...

... extend to the very definition of an internationalizing SME with significant implications for export researchers. International marketing Firm performance Strategic marketing Cross-cultural marketing Export marketing SME marketing Research on export performance has expanded exponentially...

...Guo Huan; Roger Brooksbank; David Taylor; Patrycia Babbis Purpose This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology...