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Keywords: Strategic planning
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1999) 11 (4): 23–46.
Published: 01 December 1999
...Low Sui Pheng; Wee Tian Sin Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use...
