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Keywords: Strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2002) 14 (2-3): 1–216.
Published: 01 June 2002
... journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets. © MCB UP Limited 2002 Technology change Strategy Chief executives Technologists Model Chief Technology Officer (CTO) DECISIONS...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1999) 11 (2-3): 1–312.
Published: 01 June 1999
...George K. Chacko Gives an in depth view of the strategies pursued by the world’s leading chief executive officers in an attempt to provide guidance to new chief executives of today. Considers the marketing strategies employed, together with the organizational structures used and looks...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1996) 8 (2): 3–24.
Published: 01 February 1996
... this industrial sector on a global basis as they have prevailed in others. Keywords: Japan, Marketing, Pharmaceuticals, Strategy, USA. Introduction The US pharmaceutical industry has, for many years, been a significant part of the global ethical drug market. Recent data indicate that Japan has shown encouraging...
