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Keywords: Street vendors
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Journal Articles
Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businesses
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1415–1436.
Published: 31 July 2019
...Tanikan Pipitwanichakarn; Nittaya Wongtada Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design...
