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Keywords: Stress-coping theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 224–240.
Published: 14 July 2023
... stress-coping theory to group buying research, with countdowns exerting temporal pressure on consumers and OCRs viewed as social pressure, to investigate in depth how countdowns and OCRs affect users' impulse purchase behavior. Finally, this study also surveys the moderating role of users' self-control...
