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1-2 of 2
Keywords: Structural equation model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 13 February 2026
... technology acceptance model, and privacy preference models we construct a research model linking privacy data utilization, data protection, and continuance intention. The study utilizes questionnaire data of 209 Internet users in China and employs a structural equation model, with the sophistication...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1303–1323.
Published: 05 October 2021
... this phenomenon. Design/methodology/approach In total, 354 online questionnaires are collected, and the partial least square structural equation model is used to analyze the model empirically. Findings The results show that consumers' perceived luxury values (financial value, functional value, individual...
