... the uses of a “free” collectable toy premium promotion with a fixed purchase spend (via an IRP) in the supermarket industry as a marketing instrument to increase customer basket spend and repeat visits. Reflections on the recent use of toy premiums by Australian supermarket retailers are also utilised...

...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Lisa McNeill Purpose – The purpose of this paper is to address the globalisation/culture issue by comparing two Asian countries in which there has been limited prior research regarding their respective supermarket industries, namely, Singapore...

...Dal‐Young Chun; Jack M. Cadeaux Purpose The purpose of this paper is to examine how several aspects of supplier category management policy might affect category sales performance at Korean supermarkets. Design/methodology/approach Aggregated (market‐level) Nielsen time‐series category...

...Xiaofeng Liu; Ou Tang; Pei Huang Purpose The purpose of this paper is to study how supermarkets can maximize profits of selling perishable food through price adjustment based on real‐time product quality and values. Design/methodology/approach The value of the perishable food can be traced...

...Trang T.M. Nguyen; Tho D. Nguyen; Nigel J. Barrett Purpose This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam...