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Keywords: Supplier-buyer relationship
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3721–3740.
Published: 01 May 2025
... suppliers’ digital traceability and managerial competence in digitalization as key factors in strengthening supplier-buyer relationships. Design/methodology/approach We test our hypotheses by analyzing 103 supplier–buyer dyads using the PLS-SEM approach in the context of the Smart Factory scheme...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 782–799.
Published: 29 August 2024
... 27 07 2024 28 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Business-to-business marketing Supplier-buyer relationship Customer strategy SME marketing Resource based view In today’s globalized market, small...
