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Keywords: Supply chain management (SCM)
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Journal Articles
An examination of product development approaches within demand driven chains
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1183–1199.
Published: 08 November 2018
... situation and among the internal ones, market management, SCM and organisation management are the most significant ones in towards demand chain performance (Ye and Lau, 2018). Supply chain management (SCM) Sustainable development Environmental practices New product development (NPD) Demand chain...
