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Keywords: Survey
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 993–1023.
Published: 25 December 2023
... of Sustainable Development Goal 2: Zero Hunger. Design/methodology/approach A survey was conducted with a sample of 812 respondents. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) confirm each variable's structure through the measurement model and test the hypothesis to support...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (3): 68–83.
Published: 01 September 2004
... is aimed to help businesses that want to expand e-business in China to understand China s e-commerce development, its uniqueness, and its obstacles. Key words and phrases: B2C, E-commerce, Internet, Survey, 1. Introduction China became the second largest Internet market and the biggest mobile phone market...
