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Keywords: Susceptibility
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Journal Articles
Consumer susceptibility to credit card misuse and indebtedness
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Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 408–429.
Published: 03 June 2014
... recollections of past credit expenses and overvaluation of available funds – a phenomena the authors call as “credit card effect.” Little is known about the individuals’ differential exposure to the credit card effect. The purpose of this paper is to present a new concept and measure of susceptibility...
