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Keywords: Sustainability marketing
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Journal Articles
Brand-assisted consumer resale as a circular marketing strategy: consumer psychology and comparative effects with sustainable product design
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 21 April 2026
... a risk–trust-only model. In addition, green attitude has a positive main effect on purchase intention but does not significantly moderate the effect of BCRA. Originality/value This study advances research on circular consumption and sustainability marketing by conceptualizing BCRA as a behavior...
