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Keywords: Sustainable consumers
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Journal Articles
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1776–1797.
Published: 26 January 2021
...David Perez-Castillo; Jorge Vera-Martinez Purpose This study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts. Design/methodology...
