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1-8 of 8
Keywords: Sustainable consumption
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Journal Articles
Motivating sustainable choices: the role of environmental commitment and technology readiness in green appliance adoption
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Asia Pacific Journal of Marketing and Logistics 1–29.
Published: 21 April 2026
... and practical insights for promoting sustainable consumption. Yixiang Zhang can be contacted at: isyxzhang@bit.edu.cn 15 09 2025 12 02 2026 21 03 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only A growing body of research...
Journal Articles
From appraisal to action: decoding consumer engagement in sustainable fashion
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 20 March 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Brand sustainable motive Sustainable consumption Consumer advocacy Cognitive appraisal theory Wendy Hsiao Chun Chou can be contacted at: whcc@mail.mcu.edu.tw To address...
Journal Articles
Does just saying good things work? The interactive effect of message sidedness and green benefit appeals on consumers’ purchase intentions
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Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 26 August 2025
... ; Bohner et al., 2003 ; Eisend, 2007). National Social Science Fund of China, China 18AGL024 Unassigned http://dx.doi.org/10.13039/501100012456 Message sidedness Green benefit appeals Psychological reactance Purchase intentions Sustainable consumption Most...
Journal Articles
Subjective age and sustainable consumption: a double-edged sword effect study
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3741–3757.
Published: 30 April 2025
...Yueru Ma; Yefan Teng; Bowen Yan Purpose This study aims to explore the double-edged sword effect of subjective age on sustainable consumption by incorporating the moderating mechanism of sense of power, thereby explaining the conflicting views in the existing literature. Design/methodology...
Journal Articles
Downward social comparison in explaining pro-environmental attitude-sustainable consumption behavior gap
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 236–252.
Published: 18 July 2024
... consumption, and two sustainable consumption behaviors including electricity-saving behavior and unneeded consumption reduction. Design/methodology/approach Hierarchical multiple regressions were employed to test the hypotheses with survey data from 381 consumers in a large city in a Southeast Asian...
Journal Articles
Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1759–1773.
Published: 28 October 2022
... suboptimal produce (Diwakar et al., 2022), which further jeopardizes the sustainable development of the environment. Despite consumers have absolute freedom of choice and purchasing power, the practitioners are considered responsible for green and sustainable consumption of unattractive produce...
Journal Articles
The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 944–962.
Published: 27 August 2021
... initiatives through institutional narratives and discourses legitimize solar energy's sustainable consumption in a developing economy. Design/methodology/approach Using a post-structuralist approach, the authors undertook a thematic analysis to study the process of sustainable consumption. The authors...
Journal Articles
An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 231–249.
Published: 20 March 2020
... purchase Millennial Online product review Self-image congruence Sustainable consumption National Foundation for Science and Technology Development 10.13039/100007224 502.02-2016.07 Green consumption has emerged as an important topic in marketing (Semprebon et al., 2019...
