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Keywords: Sustainable consumption behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 02 December 2025
... intention Sustainable consumption behavior Green brand Value-belief-norm theory General Project of Humanities and Social Sciences, Ministry of Education of China No. 23YJA740020 Shaanxi Social Science Foundation Project No. 2023K027 Shaanxi Provincial Innovation Capability...
