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Keywords: Sustainable development
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Journal Articles
From claims to conversions: exploring sustainable advertising, brand trust and review dynamics in online green purchases
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 23 September 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sustainable development Schema theory Brand signal Online reviews Green product Brand trust Ministry of Science and Technology Taiwan 111-2410-H-029 -007 -MY2 Ministry of Science...
Journal Articles
An examination of product development approaches within demand driven chains
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1183–1199.
Published: 08 November 2018
... the concepts of sustainable development, its practices and impacts within demand-driven supply chain (DDSC) environments. This paper is part of a wider project and within later stages of the study, a novel framework will be developed in order to link new product development (NPD) and demand chain management...
Journal Articles
Importance of appropriate marketing strategies for sustainability of small businesses in a developing country: Case of bakery chains of Kolkata, India
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2006) 18 (4): 328–341.
Published: 01 October 2006
... be undertaken to refine the same in future. Originality/value The current research addresses the issue of interpreting the appropriateness of marketing strategy adopted by a set of small firms. © Emerald Group Publishing Limited 2006 Marketing strategy Small enterprises Sustainable development...
