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Keywords: Sustainable luxury experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2136–2154.
Published: 03 October 2023
... of desirability in sustainable luxury experiences (LEs) on consumers' purchase intentions (PIs). The study draws inspiration from the Norm Activation Model theory and operationalises attitude strength using the Elaboration Likelihood Model theory. Design/methodology/approach Purposive sampling technique...
