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Keywords: Sustainable packaging
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 07 August 2026
...Sukrit Vinayavekhin; Alisara Rungnontarat Charinsarn Purpose This research examines how young consumers in an emerging market make trade-off decisions when buying products on e-commerce platforms. It specifically investigates how different types of online shops and sustainable packaging influence...
