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Keywords: Switching costs
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Journal Articles
Examining how switching barriers moderate the link between customer satisfaction and repurchase intention in the health and fitness club sector
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 529–547.
Published: 10 June 2025
... on the satisfaction-repurchase intention link. Findings The findings revealed significant associations between repurchase intention and customer satisfaction, interpersonal relationship barriers, and switching costs barriers. Surprisingly, the attractiveness of alternatives barrier showed no significant impact...
Journal Articles
Switching costs and users’ intentions of an app-enabled cross-border e-commerce platform: examples of Amazon and Tmall Global
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 556–572.
Published: 23 August 2024
...Jun Li; Ye He Purpose Using surveys of Amazon and Tmall Global users, this paper aims to empirically investigate the issue of platform technological selection. We explore the impact of switching costs on users’ intentions to use an app-enabled cross-border e-commerce (CBEC) platform based...
Journal Articles
Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 327–345.
Published: 14 June 2011
...Manoj Edward; Sunil Sahadev Purpose The study attempts to chart out the role of switching costs in the interrelationships between perceived value, perceived service quality, customer satisfaction, and customer retention. The mediating role of switching costs as well as its direct impact...
