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Keywords: Symbolic product design
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3517–3534.
Published: 06 May 2025
... Symbolic product design Purchase intention It has been articulated that the emergence of multicultural personalities is the outcome of swift globalization, in which individuals get more than one persona. This adaptability to globalization connotes that being related to multiple cultures...
