.... authenticity) on customers’ positive attitudes and behavior. Design/methodology/approach Using 181 responses from customers of small restaurants, this study examines how the dimensions of authenticity (i.e. continuity, credibility, integrity, and symbolism) affect customers’ positive behavioral intentions...

... mediates the relationship between symbolic dimension and satisfaction. Whereas, partial mediation of affect is observed in the relation between functional dimension and satisfaction. Practical implications The framework of this research contributes towards the practice by facilitating managers...

...Simone Pettigrew; Steve Charters Purpose The purpose of this paper is to investigate the way Hong Kong drinkers have internalised the meanings associated with alcoholic beverages and how these meanings influence the motivation to drink. Also of interest was how symbolic meanings and motivations...