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Keywords: System dynamics
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 611–626.
Published: 01 July 2021
... , Figure 5). Figure 2 System dynamics (SD) model (for the stationary model) Figure 5 Incremental model with pink noise The customer segments shown in the customer segment transition model are converted into the SD model's stock variables. The initial value of each customer...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 61–81.
Published: 12 January 2015
... release period of 77 weeks) for each of the titles were roughly similar (around 800,000 copies). However, The Diabolical Box experienced greater long-term success than its sequels. This first title sold over one million copies within four years of its release. System dynamics Bass model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2004) 16 (3): 37–67.
Published: 01 September 2004
... performance. This paper proposes a composite Distributor Performance Index (DPI) to evaluate distributors’ performance based on at the “Enables” and “Results”, taking a system dynamics approach. The model results have been discussed and validated, in business marketing channel. The context of this study...

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