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Keywords: System support
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Journal Articles
Investigating the impact of ECRM success factors on business performance: Jordanian commercial banks
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 105–127.
Published: 07 January 2019
... in Jordanian commercial banks, who answered a self-administrated questionnaire, data were collected and analysed using structural equation modelling (AMOS 17.0). Findings The results showed that the ECRM success factors (process fit, customer information quality and system support) positively affected...
