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Keywords: TRA
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1138–1160.
Published: 10 May 2019
... consumers is very crucial for their growth. Design/methodology/approach A conceptual model is proposed that expands the theory of reasoned action (TRA) with three additional constructs, namely, trust, convenience and customer service. The proposed model is examined with the help of questionnaire...
