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Keywords: Tea beverages
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Journal Articles
Means-end chain approach for exploring the motivation of ready-to-drink tea consumers
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Asia Pacific Journal of Marketing and Logistics (2016) 28 (3): 384–395.
Published: 13 June 2016
...Edward Shih-Tse Wang; Jia-Rong Yu Purpose – Ready-to-drink (RTD) tea beverages are widely consumed worldwide and play a prominent role in people’s daily lives, yet few studies have investigated the motivation of RTD tea beverage consumers as well as their underlying attitudes and desires...
