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Keywords: Tea market
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Journal Articles
Cross-cultural evaluation of consumer’s dynamic multisensory and emotional experience: A case of tea products
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1347–1364.
Published: 08 November 2018
... in breaking into the Chinese tea market and those who are interested in promoting Chinese tea in new markets. In addition, the authors’ methods to evaluate the dynamics of the importance of sensory modalities and emotions could be used to test the user experience in the product lifecycle to help develop...
