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Keywords: Technological turbulence
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 09 April 2026
... marketing capabilities Market-driven marketing innovation Market-driving marketing innovation Market turbulence Technological turbulence Ambidexterity management Modern organizations face unprecedented challenges from the COVID-19 pandemic and the Fourth Industrial Revolution, which have...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1696–1712.
Published: 14 November 2024
...Jianchun Yang; Mengya Qi; Yuqi Du; Zhi Chen; Liying Zhou Purpose This study aims to investigate the impact of technological turbulence on entrepreneurial orientation (EO) in Chinese e-commerce enterprises. It also examines the mediating roles of business ties and political ties, and the moderating...
