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Keywords: Technology
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Journal Articles
Unveiling the marketer's lens: exploring experiences and perspectives on AI integration in marketing strategies
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 498–517.
Published: 12 August 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Artificial intelligence Technology Marketers Rapid technological advancements, particularly in Artificial Intelligence and Machine Learning, have revolutionized marketing...
Journal Articles
Consumer perspectives on the ethics of an array of technology-based marketing strategies: An exploratory study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1079–1096.
Published: 13 November 2017
...Sam Fullerton; Roger Brooksbank; Larry Neale Purpose Technology-based initiatives are now being routinely incorporated within most companies’ marketing strategies. The purpose of this paper is to explore consumer perspectives on the ethics of these initiatives. It also seeks to identify underlying...
Journal Articles
LMS teaching versus Community Learning: a call for the latter
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 826–841.
Published: 02 November 2012
...Vanessa Ann Quintal; David H. Wong; Jamie Murphy Purpose Unlike Sisyphus – condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down – universities, students and academics seem destined to educational technology experiences ranging from...
