... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Artificial intelligence Technology Marketers Rapid technological advancements, particularly in Artificial Intelligence and Machine Learning, have revolutionized marketing...

...Sam Fullerton; Roger Brooksbank; Larry Neale Purpose Technology-based initiatives are now being routinely incorporated within most companies’ marketing strategies. The purpose of this paper is to explore consumer perspectives on the ethics of these initiatives. It also seeks to identify underlying...

...Vanessa Ann Quintal; David H. Wong; Jamie Murphy Purpose Unlike Sisyphus – condemned by Zeus to an eternity of perpetually rolling a massive boulder uphill only for the boulder to roll back down – universities, students and academics seem destined to educational technology experiences ranging from...