Keywords: Technology affordance theory
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 1965–1981.
Published: 05 September 2025
...-SEM and fsQCA) to examine those antecedents influencing OFDR adoption is essential. A following qualitative study (semi-structured interviews) can provide a deeper understanding of customers’ perceptions of OFDRs and generate new insights. Findings Following the technology affordance theory, study...

or Create an Account

Close subscription notice
Close access options