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Keywords: Technology affordance theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 1965–1981.
Published: 05 September 2025
...-SEM and fsQCA) to examine those antecedents influencing OFDR adoption is essential. A following qualitative study (semi-structured interviews) can provide a deeper understanding of customers’ perceptions of OFDRs and generate new insights. Findings Following the technology affordance theory, study...
