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Keywords: Technology attitude
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2558–2577.
Published: 06 December 2024
... is carried by perceived value and technology attitude, with the moderating role of perceived body image. Originality/value These findings expand and enrich existing research on VFR technology, providing recommendations and valuable insights into widening the application and continuous improvement of VFR...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1374–1392.
Published: 21 December 2023
... rights only NFT (non-fungible token) Cryptocurrency Ethereum Digital asset Bandwagon Technology attitude Behavioral attitude A new type of digital artwork from Bored Ape’s Yacht Club (BAYC), CryptoKitties, CryptoPunks and other major project groups is valued in the millions of dollars...
