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Keywords: Technology breadth
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1277–1307.
Published: 12 August 2025
...Arvind Sahay; Amit Kumar; Som Sekhar Bhattacharyya; Arunaditya Sahay Purpose Firm deployment of technology breadth and depth (TBD) throughout the pre-purchase, purchase and post-purchase stages is critical for customer experience management. A significant gap in customer–technology interactions...
