.... If we advise them to adopt more extensive use of ES, which has a cost, they will want to see some hard evidence that it will contribute to performance. © Emerald Group Publishing Limited 2008 Food industry Product development Technology led strategy Thailand Well organized...

... led strategy Modelling Market orientation Learning The internet has received a high level of attention by academics, business practitioners, government and media commentators in recent years. Indeed, the internet has achieved very rapid diffusion throughout many sectors of our society...