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Keywords: Television
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 23–40.
Published: 06 January 2012
...Aaron Gazley; Jayne Krisjanous; Kim‐Shyan Fam; Reinhard Grohs Purpose The purpose of this paper is to examine Asian consumers' attitudes towards television advertisements (ads) to provide an insight into the antecedents and consequences of liked and disliked ads and the cultural differences...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 161–173.
Published: 09 January 2009
...Sen‐Kuei Liao; Kuei‐Lun Chang Purpose The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the analytic network process (ANP), that has been employed in many areas of managerial...
