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Keywords: Tempo
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (5): 765–779.
Published: 14 November 2016
...Felix Septianto Purpose The purpose of this paper is to explore the effect of musical tempo on consumer choice of tea in different temperatures. Design/methodology/approach Across two studies, participants were asked to listen to several musical stimuli with different tempi (i.e. slow or fast...
