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Keywords: Temporal psychological distance
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Journal Articles
Human-like or robot-like AI chatbots? Consumer’s preference of the anthropomorphism of AI chatbots under the advance selling
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3965–3983.
Published: 12 May 2025
... by the increased temporal psychological distance. However, this effect would be weakened by the significant consumer’s expected efforts. Originality/value This research extends the application of CLT to explain consumers’ different attitudes towards human-like and robot-like AI chatbots. In this study...
