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Keywords: Tendency of compensatory consumption
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2447–2465.
Published: 03 April 2023
.... Therefore, we posit that consumer purchase less local-branded products during air-polluted days than clean days (H1). Air pollution Purchase behavior Local brands Tendency of attribution Tendency of compensatory consumption Recently, air pollution has become a serious impediment...
