... within their communication. This study addresses this gap by analyzing the emotional architecture embedded in fashion startup brand websites. Design/methodology/approach Using an emotion-lexicon–based text mining approach, the study analyzes About and Brand Story texts from 16 global fashion startups...

... by supporting consumers' retrospective- and forward-looking memory. Huaxia Gao is the corresponding author and can be contacted at: 15076206730@163.com 12 10 2022 20 02 2023 18 04 2023 19 04 2023 Online shopping Text mining Contextual cues Perception cues Online consumer...

... by proposing methods of linking new types of online data with existing market research methods. Table 1 A summary of studies in market structuring through text mining Previous research Distance/Similarity measure Visualization Industry Data source Performance impact Kim et al...

... and Zhuhai changed during the period of 2015–2019 based on tourist-generated content on travel websites (TripAdvisor, Ctrip.com and Qyer.com) through a text-mining approach. Findings The result revealed that Macau and Zhuhai were in a hybrid of competition and collaboration on tourism DI s. First, Macau...

.../methodology/approach Web crawlers developed by Python were employed to collect tourists' reviews from both Ctrip and TripAdvisor regarding the theme of “Macau attraction”. A total of 51,191 reviews (41,352 from Ctrip and 9,839 from TripAdvisor) were collected and analysed using the text-mining technique...