... within their communication. This study addresses this gap by analyzing the emotional architecture embedded in fashion startup brand websites. Design/methodology/approach Using an emotion-lexicon–based text mining approach, the study analyzes About and Brand Story texts from 16 global fashion startups...

... 20 02 2023 18 04 2023 19 04 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Online shopping Text mining Contextual cues Perception cues Online consumer behavior Enterprises that obtain consumers' attention...

... by proposing methods of linking new types of online data with existing market research methods. 27 08 2021 10 01 2022 03 02 2022 Table 1 A summary of studies in market structuring through text mining Previous research Distance/Similarity measure Visualization Industry...

... and Zhuhai changed during the period of 2015–2019 based on tourist-generated content on travel websites (TripAdvisor, Ctrip.com and Qyer.com) through a text-mining approach. Findings The result revealed that Macau and Zhuhai were in a hybrid of competition and collaboration on tourism DI s. First, Macau...

.../methodology/approach Web crawlers developed by Python were employed to collect tourists' reviews from both Ctrip and TripAdvisor regarding the theme of “Macau attraction”. A total of 51,191 reviews (41,352 from Ctrip and 9,839 from TripAdvisor) were collected and analysed using the text-mining technique...