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Keywords: Thai day spas
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1699–1716.
Published: 12 March 2020
... of published empirical research that identifies the importance ranking of the service quality primary dimensions as perceived by Thai day spa customers. No published research on Thailand's day spas has measured the important and complex interrelationships among selected higher-order service marketing...
