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Keywords: The theory of planned behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1702–1720.
Published: 28 October 2021
.... Originality/value This study explores the positive effects of appearance comparison combining social comparison theory, social cognitive theory and the theory of planned behavior. It contributes to extant literatures about appearance comparison and fitness intention by promoting the understanding...
