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Keywords: Thematic analysis
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
... 2025 13 11 2025 28 12 2025 29 12 2025 16 02 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Intelligent tourism Immersive experience Tourist satisfaction Thematic analysis Sentiment analysis The ABC model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1538–1555.
Published: 12 January 2024
.../approach The authors reviewed a total of 49 peer-reviewed publications that include the search terms “vlog” or “video blog” in their titles, keywords and abstracts, retrieved from digital databases Scopus and Web of Science, up to the end of July 2023. Thematic analysis was used to examine and synthesise...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
... markets Content analysis Thematic analysis Rural marketing Focus group discussions Long interview It is estimated that by the year 2017, the Indian rural economy would touch the one trillion US dollar mark, and by the year 2020, the middle-income consumers in the Indian Rural market would...
