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Keywords: Thematic analysis
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Journal Articles
Immersive catalysts: how scene themes and interaction mechanisms enhance satisfaction via immersion and positive emotion in intelligent tourism
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
...). 07 09 2025 13 11 2025 28 12 2025 29 12 2025 16 02 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Intelligent tourism Immersive experience Tourist satisfaction Thematic analysis Sentiment analysis The ABC model...
Journal Articles
A systematic literature review on vlog marketing: thematic analysis and future research directions
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1538–1555.
Published: 12 January 2024
.../approach The authors reviewed a total of 49 peer-reviewed publications that include the search terms “vlog” or “video blog” in their titles, keywords and abstracts, retrieved from digital databases Scopus and Web of Science, up to the end of July 2023. Thematic analysis was used to examine and synthesise...
Journal Articles
Exploration of Indian rural markets and marketing
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
... the researcher was the main interviewer. Transcripts were analyzed as per the thematic analysis approach (Boyatzis, 1998 ; Hayes, 1997), and after reading the transcripts thoroughly and listening to the voice recordings, the various themes to identify the ambition of rural consumers were developed. Most...
