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Keywords: Thematic analysis
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1538–1555.
Published: 12 January 2024
.../approach The authors reviewed a total of 49 peer-reviewed publications that include the search terms “vlog” or “video blog” in their titles, keywords and abstracts, retrieved from digital databases Scopus and Web of Science, up to the end of July 2023. Thematic analysis was used to examine and synthesise...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
... the researcher was the main interviewer. Transcripts were analyzed as per the thematic analysis approach (Boyatzis, 1998 ; Hayes, 1997), and after reading the transcripts thoroughly and listening to the voice recordings, the various themes to identify the ambition of rural consumers were developed. Most...

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